Service utilized:
• Brand Strategy
• Identity design
• Brand Guidelines
• Brand Strategy
• Identity design
• Brand Guidelines
KemperSports is in the business of managing golf properties. KemperLesnik is a public
relations firm. Both are family run businesses with strong reputations rooted in the market place.
relations firm. Both are family run businesses with strong reputations rooted in the market place.
The challenge: The family wanted to create a single identity for two different companies operating in two different business markets. By helping them define their common values and vision, we were able to create a new logo and business identity system that worked for both. Guidelines were created to help them be consistent in their application as they repositioned themselves in their respective markets.